Astound me! That’s right, knock my socks off! Make me notice that you’re different. Make me talk about you—positively. Make me want to brag about you.
The only marketing you need is to always be amazing. If you do that, your customers will share you with people they like. They’ll want to be the hero who brought you to their friends’ attention.
How do you get to amazing? It takes a conscious and conscientious effort. It’s intentional. Care to be the best. That’s right. Honestly care about your customers. You want to make them look good. You want them to succeed. You want them to get a promotion. Care, and be the best.
Be the best version of yourself and always—always—give it your best effort. Practice. Rehearse. Research. Work harder than your competition.
When you care to be the best, your customers will see the difference, feel the difference and they’ll want to share what they found. That’s the only marketing you’ll ever need.
Don’t fake it till you make it. Be the real deal. Live your integrity.
